{"id":6652,"date":"2021-01-14T15:18:47","date_gmt":"2021-01-14T14:18:47","guid":{"rendered":"https:\/\/www.virtwayevents.com\/?p=6652"},"modified":"2021-01-14T16:18:49","modified_gmt":"2021-01-14T15:18:49","slug":"eventos-virtuales-para-tu-product-marketing-online","status":"publish","type":"post","link":"https:\/\/dev.virtwayevents.com\/es\/blog\/eventos-virtuales-para-tu-product-marketing-online\/","title":{"rendered":"Eventos virtuales para tu Product Marketing Online"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6652\" class=\"elementor elementor-6652\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9d22b14 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9d22b14\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;87326b9&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-935de31\" data-id=\"935de31\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-617794e elementor-widget elementor-widget-text-editor\" data-id=\"617794e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.2 - 11-05-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span data-contrast=\"none\">Las acciones de\u00a0<\/span><span data-contrast=\"none\">Product<\/span><span data-contrast=\"none\">\u00a0Marketing son un\u00a0<\/span><span data-contrast=\"none\">proceso\u00a0<\/span><span data-contrast=\"none\">para la\u00a0<\/span><span data-contrast=\"none\">promoci\u00f3n y venta de un producto a un cliente.\u00a0<\/span><span data-contrast=\"none\">Este es el objetivo final, pero su misi\u00f3n va m\u00e1s all\u00e1. El Marketing de Productos es adem\u00e1s\u00a0<\/span><span data-contrast=\"none\">la funci\u00f3n intermedia entre el desarrollo de\u00a0<\/span><span data-contrast=\"none\">los art\u00edculos<\/span><span data-contrast=\"none\">\u00a0y el aumento de la conciencia de marca.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Las empresas a menudo invierten una\u00a0<\/span><span data-contrast=\"none\">enorme\u00a0<\/span><span data-contrast=\"none\">cantidad\u00a0<\/span><span data-contrast=\"none\">de recursos en el<\/span><span data-contrast=\"none\">\u00a0proceso de creaci\u00f3n y desarrollo de un producto desde la etapa\u00a0<\/span><span data-contrast=\"none\">inicial hasta su presentaci\u00f3n oficial. Y estos esfuerzos no tendr\u00edan sentido alguno si la presentaci\u00f3n del mismo pasara desapercibida o no tuviera la audiencia esperada.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">En este punto es donde adquiere una gran importancia la\u00a0<\/span><b><span data-contrast=\"none\">planificaci\u00f3n de<\/span><\/b><b><span data-contrast=\"none\">l lanzamiento\u00a0<\/span><\/b><b><span data-contrast=\"none\">del producto<\/span><\/b><span data-contrast=\"none\">, una de las labores principales del proceso de\u00a0<\/span><span data-contrast=\"none\">Product<\/span><span data-contrast=\"none\">\u00a0Marketing. No es una tarea f\u00e1cil, ya que no hay una f\u00f3rmula m\u00e1gica para ello. Cada marca es un mundo, y cada uno de sus productos tambi\u00e9n, por lo que habr\u00e1 que dise\u00f1ar campa\u00f1as espec\u00edficas para cada tipo de necesidad.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Lo que es cierto es que Internet ha abierto un interesante panorama para los profesionales del Marketing.\u00a0<\/span><span data-contrast=\"none\">Los<\/span><span data-contrast=\"none\">\u00a0mundo<\/span><span data-contrast=\"none\">s<\/span><span data-contrast=\"none\">\u00a0online<\/span><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">y,<\/span><span data-contrast=\"none\">\u00a0sobre todo, los\u00a0<\/span><b><span data-contrast=\"none\">entornos virtuales<\/span><\/b><span data-contrast=\"none\">,\u00a0<\/span><span data-contrast=\"none\">ofrece<\/span><span data-contrast=\"none\">n<\/span><span data-contrast=\"none\">\u00a0alternativas de mayor impacto y con menor inversi\u00f3n, por lo que es esencial aprovechar este potencial al m\u00e1ximo.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Aunque, como decimos, no existe una\u00a0<\/span><span data-contrast=\"none\">receta infalible,\u00a0<\/span><span data-contrast=\"none\">s\u00ed\u00a0<\/span><span data-contrast=\"none\">hay\u00a0<\/span><span data-contrast=\"none\">una serie de pautas que pueden ayudar en gran medida a\u00a0<\/span><span data-contrast=\"none\">la hora de\u00a0<\/span><span data-contrast=\"none\">planificar un lanzamiento y\u00a0<\/span><span data-contrast=\"none\">una\u00a0<\/span><span data-contrast=\"none\">presentaci\u00f3n\u00a0<\/span><span data-contrast=\"none\">exitosa que justifiquen todo el esfuerzo y los recursos utilizados.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3052238 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3052238\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;1355dc8&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c701ad\" data-id=\"4c701ad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f55b2b5 elementor-widget elementor-widget-heading\" data-id=\"f55b2b5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.2 - 11-05-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Estas son las 5 acciones clave del Product Marketing online: <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab9f8fe elementor-widget elementor-widget-heading\" data-id=\"ab9f8fe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Redes Sociales<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a838f62 elementor-widget elementor-widget-text-editor\" data-id=\"a838f62\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"padding-left: 40px;\"><span class=\"TextRun BCX0 SCXW139597552\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW139597552\">A estas alturas, poco hay que explicar del gran efecto que las RRSS tienen en las campa\u00f1as de lanzamiento de un producto. Gracias a su alcance infinito y a la posibilidad que dan de acceder a una audiencia masiva de usuarios, este medio de comunicaci\u00f3n es el mejor aliado para promocionar ideas creativas, generar conciencia y participaci\u00f3n, as\u00ed como interactuar con los clientes objetivos. <\/span><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-194d2bb elementor-widget elementor-widget-heading\" data-id=\"194d2bb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Acciones con influencers<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4581cfa elementor-widget elementor-widget-text-editor\" data-id=\"4581cfa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"padding-left: 40px;\"><span class=\"TextRun  BCX0 SCXW99485868\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun  BCX0 SCXW99485868\">Est\u00e1n de moda y se han convertido en una de las fuentes de informaci\u00f3n online m\u00e1s seguidas y respetadas. En las acciones del Marketing de Productos no debe faltar una estrategia que pase por contar con su colaboraci\u00f3n y conseguir que hablen de la marca. Su palabra tiene mucho peso y nos aseguraremos atraer a mucha audiencia con su apoyo. <\/span><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5883925 elementor-widget elementor-widget-heading\" data-id=\"5883925\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Testeos y videos<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6bf4e8 elementor-widget elementor-widget-text-editor\" data-id=\"d6bf4e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"padding-left: 40px;\"><span class=\"NormalTextRun BCX0 SCXW43568402\">El impacto de este tipo de acciones es asombroso dentro del <\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW43568402\">Product<\/span><span class=\"NormalTextRun BCX0 SCXW43568402\">\u00a0Marketing Online. Lo m\u00e1s recomendable es grabar peque\u00f1os v\u00eddeos que muestren alguna informaci\u00f3n sobre el producto y compartirlos en Redes Sociales. A medida que se acerque su lanzamiento, se podr\u00e1n crear m\u00e1s para ampliar los datos. El objetivo: generar expectaci\u00f3n.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1d766a elementor-widget elementor-widget-heading\" data-id=\"f1d766a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Planificaci\u00f3n de un evento o fiesta de lanzamiento<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdbf44d elementor-widget elementor-widget-text-editor\" data-id=\"fdbf44d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"padding-left: 40px;\"><span class=\"TextRun  BCX0 SCXW36862231\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun  BCX0 SCXW36862231\">Generar audiencia y llamar la atenci\u00f3n de los clientes potenciales es una tarea esencial dentro de una estrategia bien definida de Marketing de Productos online. Organizar actividades, presentaciones en vivo o invitar a oradores son acciones que captan titulares y consiguen que se hable de nuestra marca y producto. <\/span><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4528c80 elementor-widget elementor-widget-heading\" data-id=\"4528c80\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Apostar por la creatividad, ser virtual<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e200219 elementor-widget elementor-widget-text-editor\" data-id=\"e200219\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"padding-left: 40px;\"><span class=\"TextRun SCXW88792073 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW88792073 BCX0\">el mercado est\u00e1 repleto de propuestas similares a las nuestras. Hay que destacar, y no lo haremos si no dise\u00f1amos una idea que realmente llame la atenci\u00f3n de nuestro p\u00fablico objetivo. En este sentido,\u00a0<\/span><\/span><a class=\"Hyperlink SCXW88792073 BCX0\" href=\"https:\/\/dev.virtwayevents.com\/es\/invertir-en-eventos-virtuales-en-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW88792073 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW88792073 BCX0\" data-ccp-charstyle=\"Hyperlink\">apostar por<\/span><\/span><span class=\"TextRun Underlined SCXW88792073 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW88792073 BCX0\" data-ccp-charstyle=\"Hyperlink\">\u00a0<\/span><\/span><span class=\"TextRun Underlined SCXW88792073 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW88792073 BCX0\" data-ccp-charstyle=\"Hyperlink\">los\u00a0<\/span><\/span><span class=\"TextRun Underlined SCXW88792073 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW88792073 BCX0\" data-ccp-charstyle=\"Hyperlink\">eventos virtuales<\/span><\/span><\/a><span class=\"TextRun SCXW88792073 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW88792073 BCX0\">\u00a0se ha convertido en la alternativa de tendencia para llevar a cabo cualquier actividad o presentaci\u00f3n corporativa.\u00a0<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW88792073 BCX0\"><span class=\"SCXW88792073 BCX0\">\u00a0<\/span><br class=\"SCXW88792073 BCX0\" \/><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW88792073 BCX0\"><span class=\"SCXW88792073 BCX0\">\u00a0<\/span><br class=\"SCXW88792073 BCX0\" \/><\/span><span class=\"TextRun SCXW88792073 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW88792073 BCX0\">Y no solo porque son m\u00e1s econ\u00f3micos, sino porque atraen a una audiencia m\u00e1s amplia, crean escenarios muy llamativos y permiten una interacci\u00f3n\u00a0<\/span><\/span><span class=\"TextRun SCXW88792073 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW88792073 BCX0\">real con los asistentes desde cualquier lugar.<\/span><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-479f36b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"479f36b\" data-element_type=\"section\" 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class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e584c84\" data-id=\"e584c84\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51434e6 elementor-widget elementor-widget-heading\" data-id=\"51434e6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Product Marketing Virtual: la tendencia de un futuro muy presente <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de86cad elementor-widget elementor-widget-text-editor\" data-id=\"de86cad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span data-contrast=\"none\">Los\u00a0<\/span><span data-contrast=\"none\">beneficios y ventajas que ofrecen los mundos virtuales para las empresas y para los profesionales del Marketing son tales que merecen una menci\u00f3n especial. Su consolidaci\u00f3n en los entornos corporativos les ha convertido en herramientas imprescindibles para\u00a0<\/span><span data-contrast=\"none\">la promoci\u00f3n de productos.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Ahora bien, como cualquier acci\u00f3n que llevemos a cabo, los\u00a0<\/span><b><span data-contrast=\"none\">eventos virtuales<\/span><\/b><span data-contrast=\"none\">\u00a0tienen sus propias peculiaridades y necesitan\u00a0<\/span><span data-contrast=\"none\">estrategias dise\u00f1adas especialmente para su promoci\u00f3n.<\/span><span data-contrast=\"none\">\u00a0<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-666fbfc elementor-widget elementor-widget-heading\" data-id=\"666fbfc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Aspectos esenciales que nunca deben faltar en una campa\u00f1a de\u00a0Product\u00a0Marketing Virtual:\u00a0<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1183f5 elementor-widget elementor-widget-heading\" data-id=\"a1183f5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Organizar demostraciones de alta calidad que impresionen<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0a0913 elementor-widget elementor-widget-text-editor\" data-id=\"d0a0913\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span data-contrast=\"none\">El d\u00eda a d\u00eda est\u00e1 repleto de eventos, presentaciones y citas varias empresariales. Para que las acciones de marketing sean efectivas, es necesario\u00a0<\/span><b><span data-contrast=\"none\">ser original<\/span><\/b><span data-contrast=\"none\">, presentar propuestas que aporten valor y experiencias.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Las\u00a0<\/span><b><span data-contrast=\"none\">actividades inmersivas<\/span><\/b><span data-contrast=\"none\">\u00a0cada vez est\u00e1n ganando m\u00e1s adeptos dentro de los eventos virtuales. Se trata de crear experiencias reales en mundos inventados. La\u00a0<\/span><a href=\"https:\/\/dev.virtwayevents.com\/es\/avatar-online\/\"><span data-contrast=\"none\">utilizaci\u00f3n de avatares en 3D<\/span><\/a><span data-contrast=\"none\">\u00a0es un ejemplo de c\u00f3mo la tecnolog\u00eda se pone al servicio del\u00a0product\u00a0marketing.\u00a0<\/span>\u00a0<\/p><p><span data-contrast=\"none\">Se trata de personajes que\u00a0<\/span><span data-contrast=\"none\">imitan con gran realismo a cada uno de los participantes<\/span><span data-contrast=\"none\">\u00a0de un evento virtual<\/span><span data-contrast=\"none\">, quienes podr\u00e1n adem\u00e1s comunicarse en vivo y tiempo real mediante aplicaciones de voz sobre IP.<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Esto permite una interacci\u00f3n directa con los asistentes, quienes tendr\u00e1n la oportunidad\u00a0<\/span><span data-contrast=\"none\">de hacer preguntas y comentarios\u00a0<\/span><span data-contrast=\"none\">en tiempo real.\u00a0<\/span><span data-contrast=\"none\">Gracias a este tipo de apuestas, dise\u00f1adas y\u00a0<\/span><span data-contrast=\"none\">puestas en marcha por\u00a0<\/span><b><span data-contrast=\"none\">Virtway\u00a0Events<\/span><\/b><span data-contrast=\"none\">, los productos se vuelven reales y cercanos a pesar de que nuestra audiencia est\u00e9 muy lejos, geogr\u00e1ficamente hablando.\u00a0<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fff08d elementor-widget elementor-widget-heading\" data-id=\"2fff08d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Seguir las directrices del Marketing Mix 4P <\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c3793e elementor-widget elementor-widget-text-editor\" data-id=\"0c3793e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"text-align: left;\">Este t\u00e9rmino hace referencia a uno de los elementos m\u00e1s cl\u00e1sicos del marketing que se utiliza para englobar a sus cuatro componentes b\u00e1sicos: product, price, place y promotion. As\u00ed, las 4Ps del marketing, que adaptadas a nuestro idioma se refieren a <strong>producto, precio, distribuci\u00f3n y comunicaci\u00f3n<\/strong>, son las variables con las que cuenta una empresa para alcanzar sus objetivos comerciales.\u00a0<\/p><p><span data-contrast=\"none\">Por ello, es necesario que las 4<\/span><span data-contrast=\"none\">Ps del Marketing\u00a0Mix\u00a0trabajen al un\u00edsono y se complementen entre ellas con coherencia<\/span><span data-contrast=\"none\">. Y si bien es cierto que esta estrategia sigue siendo infalible en toda campa\u00f1a de marketing de producto, las tendencias del mercado actual imponen dotar a estas variables de un enfoque centrado, sobre todo, en el cliente.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:284,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:284,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">As\u00ed, las preguntas clave del Marketing\u00a0Mix\u00a04P, como \u201c\u00bfq<\/span><span data-contrast=\"none\">u\u00e9 productos lanzar\u00e9 al mercado?<\/span><span data-contrast=\"none\">\u201d<\/span><span data-contrast=\"none\">,\u00a0<\/span><span data-contrast=\"none\">\u201c<\/span><span data-contrast=\"none\">\u00bfa qu<\/span><span data-contrast=\"none\">\u00e9<\/span><span data-contrast=\"none\">\u00a0precio?<\/span><span data-contrast=\"none\">\u201d,\u201d<\/span><span data-contrast=\"none\">\u00bfd\u00f3nde lo<\/span><span data-contrast=\"none\">s puedo vender?\u201d y \u201c\u00bfde qu\u00e9 manera los promociono?\u201d<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">deben formularse con otro aire diferente:<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:284,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:284,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><em>\u201c\u00bfQu\u00e9\u00a0<b>necesidades<\/b>\u00a0tienen mis\u00a0<b>clientes<\/b>?\u201d,\u00a0\u201c\u00bfcu\u00e1l es el\u00a0<b>coste<\/b>\u00a0de\u00a0su\u00a0<b>satisfacci\u00f3n<\/b>\u00a0y que retorno\u00a0nos ofrecer\u00e1?\u201d, \u00bfqu\u00e9\u00a0<b>canales<\/b>\u00a0<b>de<\/b>\u00a0<b>distribuci\u00f3n<\/b>\u00a0son m\u00e1s convenientes para nuestros clientes?\u00a0O \u201c\u00bfen\u00a0qu\u00e9\u00a0<b>medios<\/b>\u00a0lo comunico\u201d<\/em><span data-contrast=\"none\"><em>?<\/em>\u00a0<\/span><span data-contrast=\"none\">son las cuestiones que deben marcar todas las acciones de una campa\u00f1a de\u00a0<\/span><span data-contrast=\"none\">Product\u00a0<\/span><span data-contrast=\"none\">Marketing online.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:284,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:284,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Solo as\u00ed podremos medir no solo el \u00e9xito de nuestro lanzamiento, sino conocer el coste de la satis<\/span><span data-contrast=\"none\">facci\u00f3n de nuestros clientes.\u00a0<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Las acciones de\u00a0Product\u00a0Marketing son un\u00a0proceso\u00a0para la\u00a0promoci\u00f3n y venta de un producto a un cliente.\u00a0Este es el objetivo final, pero su misi\u00f3n va m\u00e1s all\u00e1. El Marketing de Productos es adem\u00e1s\u00a0la funci\u00f3n intermedia entre el desarrollo de\u00a0los art\u00edculos\u00a0y el aumento de la conciencia de marca.\u00a0\u00a0 Las empresas a menudo invierten una\u00a0enorme\u00a0cantidad\u00a0de recursos en el\u00a0proceso de creaci\u00f3n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6653,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Eventos virtuales para tu Product Marketing Online - Virtway Events<\/title>\n<meta name=\"description\" content=\"Los eventos virtuales son un interesante e innovadora herramienta para el Product Marketing Online gracias a su mayor impacto y la necesidad de una menor inversi\u00f3n.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eventos virtuales para tu Product Marketing Online - 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