{"id":6593,"date":"2021-01-12T18:53:10","date_gmt":"2021-01-12T17:53:10","guid":{"rendered":"https:\/\/www.virtwayevents.com\/?p=6593"},"modified":"2022-09-28T10:01:59","modified_gmt":"2022-09-28T08:01:59","slug":"medir-exito-evento-virtual","status":"publish","type":"post","link":"https:\/\/dev.virtwayevents.com\/es\/blog\/medir-exito-evento-virtual\/","title":{"rendered":"M\u00e9tricas para medir el \u00e9xito de un evento virtual"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6593\" class=\"elementor elementor-6593\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75771e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75771e0\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;0000781&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e0e0eb2\" data-id=\"e0e0eb2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9abbb8f elementor-widget elementor-widget-text-editor\" data-id=\"9abbb8f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.2 - 11-05-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span data-contrast=\"none\">Organizar un evento\u00a0<\/span><span data-contrast=\"none\">corporativo lleva consigo un gran\u00a0<\/span><span data-contrast=\"none\">esfuerzo\u00a0<\/span><span data-contrast=\"none\">por parte de los organizadores y\u00a0<\/span><span data-contrast=\"none\">una inversi\u00f3n\u00a0<\/span><span data-contrast=\"none\">importante de recursos de la empresa. Por ello, es imprescindible que los resultados sean \u00f3ptimos y que aseguren el ROI (retorno de la inversi\u00f3n). Es decir, los eventos deben certificar la generaci\u00f3n de un valor econ\u00f3mico que afecte de una manera positiva a la compa\u00f1\u00eda.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">El mejor modo de\u00a0<\/span><b><span data-contrast=\"none\">evaluar un evento<\/span><\/b><span data-contrast=\"none\">\u00a0es\u00a0<\/span><span data-contrast=\"none\">medir los resultados<\/span><span data-contrast=\"none\">,\u00a0<\/span><span data-contrast=\"none\">ya que,<\/span><span data-contrast=\"none\">\u00a0sin esta comprobaci\u00f3n, todo el esfuerzo puede no haber servido para nada y adem\u00e1s no podre<\/span><span data-contrast=\"none\">mos disponer de la informaci\u00f3n necesaria de cara a futuras acciones.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Con este objetivo, es imprescindible que todo profesional del marketing, y en este caso, los especialistas en organizaci\u00f3n de evento<\/span><span data-contrast=\"none\">s<\/span><span data-contrast=\"none\">, cuente<\/span><span data-contrast=\"none\">n<\/span><span data-contrast=\"none\">\u00a0en su d\u00eda a d\u00eda con una serie de herramientas que les faciliten analizar todos los datos y analizar los resultados.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Cada acci\u00f3n que se lleva a cabo dentro de una empresa se puede medir, sea del tipo que sea, pero en el caso de los\u00a0<\/span><a href=\"https:\/\/dev.virtwayevents.com\/es\/eventos-virtuales-para-negocios\/\"><span data-contrast=\"none\">eventos virtuales<\/span><\/a><span data-contrast=\"none\">, esta posibilidad se multiplica. De hecho, los encuentros online est\u00e1n considerados como potentes\u00a0<\/span><b><span data-contrast=\"auto\">herramienta<\/span><\/b><b><span data-contrast=\"auto\">s<\/span><\/b><b><span data-contrast=\"auto\">\u00a0para cuantificar el retorno de la inversi\u00f3n<\/span><\/b><span data-contrast=\"auto\">\u00a0que hemos llevado a cabo<\/span><span data-contrast=\"auto\">, ya que durante y despu\u00e9s de su celebraci\u00f3n nos dan la posibilidad de\u00a0<\/span><span data-contrast=\"auto\">obtener datos de gran valor que posteriormente\u00a0<\/span><span data-contrast=\"auto\">podremos analizar\u00a0<\/span><span data-contrast=\"auto\">para hacer un balance real de los resultados.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Este es el objetivo de los\u00a0KPIs\u00a0(<\/span><span data-contrast=\"none\">Key Performance\u00a0Indicator<\/span><span data-contrast=\"none\">). Se trata de\u00a0<\/span><b><span data-contrast=\"none\">m\u00e9tricas de rendimiento<\/span><\/b><span data-contrast=\"none\">\u00a0que\u00a0<\/span><span data-contrast=\"none\">nos permiten\u00a0<\/span><span data-contrast=\"none\">recoge<\/span><span data-contrast=\"none\">r<\/span><span data-contrast=\"none\">\u00a0informaci\u00f3n y comprobar\u00a0<\/span><span data-contrast=\"none\">si\u00a0<\/span><span data-contrast=\"none\">nuestro\u00a0<\/span><span data-contrast=\"none\">evento<\/span><span data-contrast=\"none\">\u00a0ha tenido el\u00a0<\/span><span data-contrast=\"none\">\u00e9xito<\/span><span data-contrast=\"none\">\u00a0esperado.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Estos indicadores deben tener un papel protagonista en las agendas de los organizadores, ya que ofrecen todos los datos clave para determinar el retorno de la inversi\u00f3n, y adem\u00e1s nos dar\u00e1n la oportunidad de poder mejorar los eventos futuros y optimizar al m\u00e1ximo las proyecciones de los mismos.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">As\u00ed, las\u00a0<\/span><b><span data-contrast=\"none\">ventajas de las m\u00e9tricas o\u00a0<\/span><\/b><b><span data-contrast=\"none\">KPIs<\/span><\/b><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">pueden resumirse en<\/span><span data-contrast=\"none\">:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"35\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Capacidad para o<\/span><span data-contrast=\"none\">btener\u00a0<\/span><span data-contrast=\"none\">una\u00a0<\/span><b><span data-contrast=\"none\">informaci\u00f3n muy valiosa<\/span><\/b><span data-contrast=\"none\">\u00a0para la\u00a0<\/span><span data-contrast=\"none\">empresa.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:567,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"35\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Posibilidad de realizar completos\u00a0<\/span><b><span data-contrast=\"none\">an\u00e1lisis<\/span><\/b><b><span data-contrast=\"none\">\u00a0<\/span><\/b><b><span data-contrast=\"none\">de\u00a0<\/span><\/b><b><span data-contrast=\"none\">resultados<\/span><\/b><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:567,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"35\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Gran potencial para t<\/span><span data-contrast=\"none\">omar decisiones\u00a0<\/span><span data-contrast=\"none\">en base a<\/span><span data-contrast=\"none\">\u00a0<\/span><b><span data-contrast=\"none\">datos objetivos<\/span><\/b><b><span data-contrast=\"none\">\u00a0y fiables<\/span><\/b><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:567,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0a0040e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0a0040e\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;0a6ddf3&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8f31dd1\" data-id=\"8f31dd1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18457f3 elementor-widget elementor-widget-heading\" data-id=\"18457f3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.2 - 11-05-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Primer paso para asegurar el \u00e9xito de un evento virtual: planificaci\u00f3n <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04d31d2 elementor-widget elementor-widget-text-editor\" data-id=\"04d31d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span data-contrast=\"none\">Cuando\u00a0<\/span><span data-contrast=\"none\">nos disponemos a organizar un evento<\/span><span data-contrast=\"none\">\u00a0virtual<\/span><span data-contrast=\"none\">,\u00a0<\/span><span data-contrast=\"none\">el miedo\u00a0<\/span><span data-contrast=\"none\">al fracaso est\u00e1 presente durante todo el proceso, sobre todo el temor a que la audiencia no aparezca o\u00a0<\/span><span data-contrast=\"none\">se desconecte antes de tiempo.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">El mejor consejo a la hora de planificar un encuentro online es comprender lo que necesitan los asistentes, lo que esperan y lo que obtendr\u00e1n. Y en este sentido, no hay que perder de vista una premisa fundamental: las\u00a0<\/span><b><span data-contrast=\"none\">grandes ideas genera<\/span><\/b><b><span data-contrast=\"none\">n<\/span><\/b><b><span data-contrast=\"none\">\u00a0grandes experiencias<\/span><\/b><span data-contrast=\"none\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Por ello, d<\/span><span data-contrast=\"none\">urante la fase de planificaci\u00f3n<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">es importante reunir\u00a0<\/span><span data-contrast=\"none\">toda la informaci\u00f3n posible sobre los futuros asistentes.\u00a0<\/span><span data-contrast=\"none\">Esto incluye\u00a0<\/span><span data-contrast=\"none\">los datos de los\u00a0<\/span><b><span data-contrast=\"none\">aspectos que m\u00e1s\u00a0<\/span><\/b><b><span data-contrast=\"none\">motiva<\/span><\/b><b><span data-contrast=\"none\">n\u00a0<\/span><\/b><b><span data-contrast=\"none\">a la audiencia<\/span><\/b><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">y conocer en profundidad c\u00f3mo perciben el evento y que esperan de \u00e9l.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Al recopilar<\/span><span data-contrast=\"none\">\u00a0de un modo eficaz<\/span><span data-contrast=\"none\">\u00a0esta informaci\u00f3n, los organizadores\u00a0<\/span><span data-contrast=\"none\">podr\u00e1n<\/span><span data-contrast=\"none\">\u00a0garantizar\u00a0<\/span><span data-contrast=\"none\">que los contenidos y actividades\u00a0<\/span><span data-contrast=\"none\">coincidan con la audiencia<\/span><span data-contrast=\"none\">. Y m\u00e1s importante a\u00fan: podr\u00e1n dise\u00f1ar un evento que genere\u00a0<\/span><b><span data-contrast=\"none\">atracci\u00f3n\u00a0<\/span><\/b><b><span data-contrast=\"none\">sobre los asistentes<\/span><\/b><span data-contrast=\"none\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">En este panorama, los\u00a0<\/span><b><span data-contrast=\"none\">mundos virtuales<\/span><\/b><span data-contrast=\"none\">\u00a0son los entonos m\u00e1s propicios para crear experiencias inmersivas y por ello se han convertidos en\u00a0<\/span><a href=\"https:\/\/dev.virtwayevents.com\/es\/mundos-virtuales-event-planners\/\"><span data-contrast=\"none\">grandes aliados de\u00a0<\/span><span data-contrast=\"none\">los event planners<\/span><\/a><span data-contrast=\"none\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9b07110 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9b07110\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;1f3ad10&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bf52b27\" data-id=\"bf52b27\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea961c9 elementor-widget elementor-widget-heading\" data-id=\"ea961c9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">8 indicadores esenciales para evaluar eventos  <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35c316c elementor-widget elementor-widget-text-editor\" data-id=\"35c316c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span class=\"TextRun SCXW201338954 BCX0\" lang=\"ES-ES\" style=\"margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; color: #000000; font-size: 11pt; line-height: 19.425px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif; font-variant-ligatures: none !important;\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW201338954 BCX0\" style=\"margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; background-color: inherit;\">Una vez planificado el acontecimiento, es imprescindible utilizar una serie de m\u00e9tricas para\u00a0<\/span><\/span><span class=\"TextRun SCXW201338954 BCX0\" lang=\"ES-ES\" style=\"margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; color: #000000; font-size: 11pt; line-height: 19.425px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif; font-variant-ligatures: none !important;\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW201338954 BCX0\" style=\"margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; background-color: inherit;\">medir<\/span><\/span><span class=\"TextRun SCXW201338954 BCX0\" lang=\"ES-ES\" style=\"margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; color: #000000; font-size: 11pt; line-height: 19.425px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif; font-variant-ligatures: none !important;\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW201338954 BCX0\" style=\"margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; background-color: inherit;\">\u00a0el evento. Independientemente del\u00a0<\/span><\/span><span class=\"TextRun SCXW201338954 BCX0\" lang=\"ES-ES\" style=\"margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; color: #000000; font-size: 11pt; line-height: 19.425px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif; font-variant-ligatures: none !important;\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW201338954 BCX0\" style=\"margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; background-color: inherit;\">objetivo que\u00a0<\/span><\/span><span class=\"TextRun SCXW201338954 BCX0\" lang=\"ES-ES\" style=\"margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; color: #000000; font-size: 11pt; line-height: 19.425px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif; font-variant-ligatures: none !important;\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW201338954 BCX0\" style=\"margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; background-color: inherit;\">nos hayamos<\/span><\/span><span class=\"TextRun SCXW201338954 BCX0\" lang=\"ES-ES\" style=\"margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; color: #000000; font-size: 11pt; line-height: 19.425px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif; font-variant-ligatures: none !important;\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW201338954 BCX0\" style=\"margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; background-color: inherit;\">\u00a0planteado<\/span><\/span><span class=\"TextRun SCXW201338954 BCX0\" lang=\"ES-ES\" style=\"margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; color: #000000; font-size: 11pt; line-height: 19.425px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif; font-variant-ligatures: none !important;\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW201338954 BCX0\" style=\"margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; background-color: inherit;\">,\u00a0<\/span><\/span><span class=\"TextRun SCXW201338954 BCX0\" lang=\"ES-ES\" style=\"margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; color: #000000; font-size: 11pt; line-height: 19.425px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif; font-variant-ligatures: none !important;\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW201338954 BCX0\" style=\"margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; background-color: inherit;\">debemos contar con unos datos objetivos y fiables que obtendremos gracias a estos\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW201338954 BCX0\" style=\"margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; background-repeat: repeat-x; background-position: left bottom; border-bottom: 1px solid transparent; background-color: inherit;\">KPIs<\/span><span class=\"NormalTextRun SCXW201338954 BCX0\" style=\"margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; background-color: inherit;\">:<\/span><\/span><span class=\"EOP SCXW201338954 BCX0\" style=\"margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; color: #000000; font-size: 11pt; line-height: 19.425px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad06b0c elementor-widget elementor-widget-heading\" data-id=\"ad06b0c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">1. Check-in:<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ec837db elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ec837db\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;5794443&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7cb99d8\" data-id=\"7cb99d8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cdd7984 elementor-widget elementor-widget-text-editor\" data-id=\"cdd7984\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"padding-left: 40px;\"><span class=\"TextRun SCXW36675614 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW36675614 BCX0\">mide\u00a0<\/span><\/span><span class=\"TextRun SCXW36675614 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW36675614 BCX0\">el n\u00famero de asistentes que han\u00a0<\/span><\/span><span class=\"TextRun SCXW36675614 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW36675614 BCX0\">llegado al evento\u00a0<\/span><\/span><span class=\"TextRun SCXW36675614 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW36675614 BCX0\">y se han registrado<\/span><\/span><span class=\"TextRun SCXW36675614 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW36675614 BCX0\">\u00a0en \u00e9l<\/span><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e313cf9\" data-id=\"e313cf9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e10f93 elementor-widget elementor-widget-image\" data-id=\"8e10f93\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.2 - 11-05-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"250\" height=\"200\" src=\"https:\/\/dev.virtwayevents.com\/es\/wp-content\/uploads\/2019\/11\/networking.png\" class=\"attachment-medium size-medium wp-image-3879\" alt=\"networking virtual\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4e56f2 elementor-widget elementor-widget-heading\" data-id=\"f4e56f2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. N\u00famero de asistentes que repiten:<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1048cb5 elementor-widget elementor-widget-text-editor\" data-id=\"1048cb5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"padding-left: 40px;\"><span class=\"TextRun  BCX0 SCXW33140615\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun  BCX0 SCXW33140615\">esta m\u00e9trica nos permite analizar la\u00a0<\/span><\/span><span class=\"TextRun  BCX0 SCXW33140615\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun  BCX0 SCXW33140615\">confianza y\u00a0<\/span><\/span><span class=\"TextRun  BCX0 SCXW33140615\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun  BCX0 SCXW33140615\">el\u00a0<\/span><\/span><span class=\"TextRun  BCX0 SCXW33140615\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun  BCX0 SCXW33140615\">valor que generan\u00a0<\/span><\/span><span class=\"TextRun  BCX0 SCXW33140615\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun  BCX0 SCXW33140615\">nuestros<\/span><\/span><span class=\"TextRun  BCX0 SCXW33140615\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun  BCX0 SCXW33140615\">\u00a0eventos.<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop  BCX0 SCXW33140615\"><span class=\"BCX0 SCXW33140615\">\u00a0<\/span><br class=\"BCX0 SCXW33140615\" \/><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a870b1f elementor-widget elementor-widget-heading\" data-id=\"a870b1f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Nuevos clientes:<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b1f194 elementor-widget elementor-widget-text-editor\" data-id=\"0b1f194\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"padding-left: 40px;\"><span class=\"TextRun BCX0 SCXW263099769\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW263099769\"> un KPI esencial para conocer cu\u00e1ntos clientes nuevos hemos captado gracias a la organizaci\u00f3n del encuentro.<\/span><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cff48a elementor-widget elementor-widget-heading\" data-id=\"7cff48a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Inter\u00e9s por cada actividad: <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-902ff31 elementor-widget elementor-widget-text-editor\" data-id=\"902ff31\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"padding-left: 40px;\"><span class=\"TextRun BCX0 SCXW30636242\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW30636242\">dentro de un evento virtual, las actividades que se pueden llevar a cabo\u00a0<\/span><\/span><span class=\"TextRun BCX0 SCXW30636242\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW30636242\">son\u00a0<\/span><\/span><span class=\"TextRun BCX0 SCXW30636242\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW30636242\">numerosas<\/span><\/span><span class=\"TextRun BCX0 SCXW30636242\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW30636242\">.\u00a0<\/span><\/span><span class=\"TextRun BCX0 SCXW30636242\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2 BCX0 DefaultHighlightTransition SCXW30636242\">W<\/span><\/span><span class=\"TextRun BCX0 SCXW30636242\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2 BCX0 DefaultHighlightTransition SCXW30636242\">ebinars<\/span><span class=\"NormalTextRun BCX0 SCXW30636242\">, a<\/span><\/span><span class=\"TextRun BCX0 SCXW30636242\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW30636242\">cciones de\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW30636242\">Team<\/span><span class=\"NormalTextRun BCX0 SCXW30636242\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW30636242\">Building<\/span><span class=\"NormalTextRun BCX0 SCXW30636242\">, videoconferencias,\u00a0<\/span><\/span><span class=\"TextRun BCX0 SCXW30636242\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW30636242\">aulas virtuales<\/span><\/span><span class=\"TextRun BCX0 SCXW30636242\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW30636242\">, etc. Por ello, de cara a medir el \u00e9xito de nuestra propuesta, es importante recopilar datos acerca de cu\u00e1l ha sido la m\u00e1s demanda.<\/span><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7efc6d elementor-widget elementor-widget-heading\" data-id=\"d7efc6d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Encuestas de satisfacci\u00f3n:<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b1f47c elementor-widget elementor-widget-text-editor\" data-id=\"7b1f47c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"padding-left: 40px;\"><span class=\"TextRun  BCX0 SCXW60752774\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun  BCX0 SCXW60752774\">el mejor modo de\u00a0<\/span><\/span><span class=\"TextRun  BCX0 SCXW60752774\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun  BCX0 SCXW60752774\">saber si\u00a0<\/span><\/span><span class=\"TextRun  BCX0 SCXW60752774\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun  BCX0 SCXW60752774\">los\u00a0<\/span><\/span><span class=\"TextRun  BCX0 SCXW60752774\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun  BCX0 SCXW60752774\">asistentes han disfrutado de<\/span><\/span><span class=\"TextRun  BCX0 SCXW60752774\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun  BCX0 SCXW60752774\">l encuentro es preguntarles. Y si planteamos las cuestiones con\u00a0<\/span><\/span><span class=\"TextRun  BCX0 SCXW60752774\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun  BCX0 SCXW60752774\">respuestas num\u00e9ricas<\/span><\/span><span class=\"TextRun  BCX0 SCXW60752774\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun  BCX0 SCXW60752774\">, la medici\u00f3n ser\u00e1 mucho m\u00e1s eficaz.\u00a0<\/span><\/span><\/p><p style=\"padding-left: 40px;\"><span class=\"TextRun SCXW144063977 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW144063977 BCX0\">Esta t\u00e9cnica no solo es infalible para conocer el grado de satisfacci\u00f3n, sino para saber en qu\u00e9 medida recomendar\u00e1n el evento. El KPI\u00a0<\/span><\/span><span class=\"TextRun SCXW144063977 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW144063977 BCX0\">Net\u00a0<\/span><\/span><span class=\"TextRun SCXW144063977 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2 SCXW144063977 BCX0\">Promoter<\/span><\/span><span class=\"TextRun SCXW144063977 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW144063977 BCX0\">\u00a0Score<\/span><\/span><span class=\"TextRun SCXW144063977 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW144063977 BCX0\">\u00a0facilita esta informaci\u00f3n: solo con incluir la<\/span><\/span><span class=\"TextRun SCXW144063977 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW144063977 BCX0\">,\u00a0<\/span><\/span><span class=\"TextRun SCXW144063977 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW144063977 BCX0\">d<\/span><\/span><span class=\"TextRun SCXW144063977 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW144063977 BCX0\">el 1 al 10,\u00a0<\/span><\/span><span class=\"TextRun SCXW144063977 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW144063977 BCX0\">\u00bfc\u00f3mo valorar\u00edas la probabilidad de recomendar este evento a otra persona?<\/span><\/span><span class=\"TextRun SCXW144063977 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW144063977 BCX0\">\u00a0podremos certificar qu\u00e9 asistentes pueden ser considerados como promotores.\u00a0<\/span><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07df310 elementor-widget elementor-widget-heading\" data-id=\"07df310\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Interacciones: <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-54e9b5d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54e9b5d\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;f0aa9d8&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0a7ec33\" data-id=\"0a7ec33\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af67418 elementor-widget elementor-widget-image\" data-id=\"af67418\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"250\" height=\"200\" src=\"https:\/\/dev.virtwayevents.com\/es\/wp-content\/uploads\/2019\/11\/entrevistas.png\" class=\"attachment-medium size-medium wp-image-3883\" alt=\"interacciones\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-651baa9\" data-id=\"651baa9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d47312 elementor-widget elementor-widget-text-editor\" data-id=\"7d47312\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"padding-left: 40px;\"><span class=\"TextRun  BCX0 SCXW93612830\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun  BCX0 SCXW93612830\">todo evento virtual destaca por ofrecer experiencias que fomentan la interacci\u00f3n de los participantes<\/span><\/span><span class=\"TextRun  BCX0 SCXW93612830\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun  BCX0 SCXW93612830\">.\u00a0<\/span><\/span><span class=\"TextRun  BCX0 SCXW93612830\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun  BCX0 SCXW93612830\">Esta m\u00e9trica permite<\/span><\/span><span class=\"TextRun  BCX0 SCXW93612830\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun  BCX0 SCXW93612830\">,<\/span><\/span><span class=\"TextRun  BCX0 SCXW93612830\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun  BCX0 SCXW93612830\">\u00a0<\/span><\/span><span class=\"TextRun  BCX0 SCXW93612830\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun  BCX0 SCXW93612830\">por ejemplo,\u00a0<\/span><\/span><span class=\"TextRun  BCX0 SCXW93612830\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun  BCX0 SCXW93612830\">conocer el n\u00famero de asistentes a un chat interactivo, quienes ha sido los m\u00e1s activos o el n\u00famero de mensajes enviados<\/span><\/span><span class=\"TextRun  BCX0 SCXW93612830\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun  BCX0 SCXW93612830\">.<\/span><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-eab6749 elementor-widget elementor-widget-heading\" data-id=\"eab6749\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. Menciones en redes sociales: <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63c6919 elementor-widget elementor-widget-text-editor\" data-id=\"63c6919\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"padding-left: 40px;\"><span class=\"TextRun BCX0 SCXW153148142\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW153148142\">este m\u00e9todo de comunicaci\u00f3n arrasa y su medici\u00f3n es una excelente herramienta para evaluar la repercusi\u00f3n de nuestro evento. Por ello, es necesario idear un\u00a0<\/span><\/span><span class=\"TextRun BCX0 SCXW153148142\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW153148142\">hashtag<\/span><\/span><span class=\"TextRun BCX0 SCXW153148142\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW153148142\">\u00a0efectivo y seguirlo para ver cu\u00e1ntas veces lo han citado los asistentes.<\/span><\/span><\/p><p style=\"padding-left: 40px;\"><span class=\"TextRun SCXW162096356 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW162096356 BCX0\">Tambi\u00e9n es importante contabilizar el\u00a0<\/span><\/span><span class=\"TextRun SCXW162096356 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW162096356 BCX0\">n\u00famero de \u201cme gusta\u201d<\/span><\/span><span class=\"TextRun SCXW162096356 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW162096356 BCX0\">,<\/span><\/span><span class=\"TextRun SCXW162096356 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW162096356 BCX0\">\u00a0tanto\u00a0<\/span><\/span><span class=\"TextRun SCXW162096356 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW162096356 BCX0\">en<\/span><\/span><span class=\"TextRun SCXW162096356 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW162096356 BCX0\">\u00a0las publicaciones como\u00a0<\/span><\/span><span class=\"TextRun SCXW162096356 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW162096356 BCX0\">en<\/span><\/span><span class=\"TextRun SCXW162096356 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW162096356 BCX0\">\u00a0las menciones o\u00a0<\/span><\/span><span class=\"TextRun SCXW162096356 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW162096356 BCX0\">en<\/span><\/span><span class=\"TextRun SCXW162096356 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW162096356 BCX0\">\u00a0los perfiles de\u00a0<\/span><\/span><span class=\"TextRun SCXW162096356 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW162096356 BCX0\">la<\/span><\/span><span class=\"TextRun SCXW162096356 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW162096356 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW162096356 BCX0\">e<\/span><\/span><span class=\"TextRun SCXW162096356 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2 SCXW162096356 BCX0\">r<\/span><span class=\"NormalTextRun SCXW162096356 BCX0\">\u00a0los beneficios que hemos generado con el evento\u00a0<\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2 SCXW162096356 BCX0\">es<\/span><span class=\"NormalTextRun SCXW162096356 BCX0\">\u00a0imprescindible para medir el retorno de la inversi\u00f3n.\u00a0<\/span><\/span><span class=\"EOP SCXW162096356 BCX0\" data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559737&quot;:-1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5d5bb6 elementor-widget elementor-widget-heading\" data-id=\"e5d5bb6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">8. Ingresos brutos y netos:<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d928272 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d928272\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;d05241c&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b4ba957\" data-id=\"b4ba957\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8724336 elementor-widget elementor-widget-text-editor\" data-id=\"8724336\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span class=\"TextRun  BCX0 SCXW84812247\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun  BCX0 SCXW84812247\">uno de los KPIs que\u00a0<\/span><\/span><span class=\"TextRun  BCX0 SCXW84812247\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2  BCX0 SCXW84812247\">nunca<\/span><\/span><span class=\"TextRun  BCX0 SCXW84812247\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun  BCX0 SCXW84812247\">\u00a0<\/span><\/span><span class=\"TextRun  BCX0 SCXW84812247\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2  BCX0 SCXW84812247\">deben<\/span><\/span><span class=\"TextRun  BCX0 SCXW84812247\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun  BCX0 SCXW84812247\">\u00a0ser\u00a0<\/span><\/span><span class=\"TextRun  BCX0 SCXW84812247\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2  BCX0 SCXW84812247\">olvidados<\/span><\/span><span class=\"TextRun  BCX0 SCXW84812247\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun  BCX0 SCXW84812247\">. Es\u00a0<\/span><\/span><span class=\"TextRun  BCX0 SCXW84812247\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2  BCX0 SCXW84812247\">esencial<\/span><\/span><span class=\"TextRun  BCX0 SCXW84812247\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun  BCX0 SCXW84812247\">\u00a0<\/span><\/span><span class=\"TextRun  BCX0 SCXW84812247\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2  BCX0 SCXW84812247\">conocer<\/span><\/span><span class=\"TextRun  BCX0 SCXW84812247\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun  BCX0 SCXW84812247\">\u00a0los\u00a0<\/span><\/span><span class=\"TextRun  BCX0 SCXW84812247\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2  BCX0 SCXW84812247\">beneficios<\/span><\/span><span class=\"TextRun  BCX0 SCXW84812247\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun  BCX0 SCXW84812247\">\u00a0<\/span><\/span><span class=\"TextRun  BCX0 SCXW84812247\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2  BCX0 SCXW84812247 DefaultHighlightTransition\">obtenidos<\/span><\/span><span class=\"TextRun  BCX0 SCXW84812247\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun  BCX0 SCXW84812247\">\u00a0por un\u00a0<\/span><\/span><span class=\"TextRun  BCX0 SCXW84812247\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2  BCX0 DefaultHighlightTransition SCXW84812247\">evento<\/span><\/span><span class=\"TextRun  BCX0 SCXW84812247\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun  BCX0 SCXW84812247\">\u00a0para\u00a0<\/span><\/span><span class=\"TextRun  BCX0 SCXW84812247\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2  BCX0 SCXW84812247\">medir<\/span><\/span><span class=\"TextRun  BCX0 SCXW84812247\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun  BCX0 SCXW84812247\">\u00a0el\u00a0<\/span><\/span><span class=\"TextRun  BCX0 SCXW84812247\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2  BCX0 SCXW84812247\">retorno<\/span><\/span><span class=\"TextRun  BCX0 SCXW84812247\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun  BCX0 SCXW84812247\">\u00a0de la\u00a0<\/span><\/span><span class=\"TextRun  BCX0 SCXW84812247\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2   BCX0 DefaultHighlightTransition SCXW84812247\">inversi\u00f3n<\/span><\/span><span class=\"TextRun  BCX0 SCXW84812247\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun  BCX0 SCXW84812247\">.<\/span><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-19c978f\" data-id=\"19c978f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b34a6af elementor-widget elementor-widget-image\" data-id=\"b34a6af\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"250\" height=\"200\" src=\"https:\/\/dev.virtwayevents.com\/es\/wp-content\/uploads\/2019\/11\/talleres-creativos.png\" class=\"attachment-medium size-medium wp-image-3881\" alt=\"interacciones virtuales\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ed08bc elementor-widget elementor-widget-text-editor\" data-id=\"8ed08bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2656e99 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2656e99\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;da654ae&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b03c9a9\" data-id=\"b03c9a9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44fb125 elementor-widget elementor-widget-text-editor\" data-id=\"44fb125\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span class=\"TextRun SCXW134748053 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW134748053 BCX0\">Estos\u00a0<\/span><\/span><span class=\"TextRun SCXW134748053 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2 SCXW134748053 BCX0\">KPIs<\/span><\/span><span class=\"TextRun SCXW134748053 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW134748053 BCX0\">\u00a0son los\u00a0<\/span><\/span><span class=\"TextRun SCXW134748053 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW134748053 BCX0\">m\u00e1s importantes<\/span><\/span><span class=\"TextRun SCXW134748053 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW134748053 BCX0\">, pero\u00a0<\/span><\/span><span class=\"TextRun SCXW134748053 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW134748053 BCX0\">dependiendo del tipo de empresa y de<\/span><\/span><span class=\"TextRun SCXW134748053 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW134748053 BCX0\">l<\/span><\/span><span class=\"TextRun SCXW134748053 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW134748053 BCX0\">\u00a0evento que organi<\/span><\/span><span class=\"TextRun SCXW134748053 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW134748053 BCX0\">cemos, podremos\u00a0<\/span><\/span><span class=\"TextRun SCXW134748053 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW134748053 BCX0\">utilizar\u00a0<\/span><\/span><span class=\"TextRun SCXW134748053 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW134748053 BCX0\">otra serie de ellos<\/span><\/span><span class=\"TextRun SCXW134748053 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW134748053 BCX0\">.\u00a0<\/span><\/span><span class=\"TextRun SCXW134748053 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW134748053 BCX0\">De hecho, en la mayor\u00eda de los casos, lo m\u00e1s recomendable no es elegir una y otra m\u00e9trica, sino saber combinarlas para poder elaborar informes exhaustivos que nos permitan\u00a0<\/span><\/span><span class=\"TextRun SCXW134748053 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW134748053 BCX0\">tener una<strong>\u00a0<\/strong><\/span><\/span><strong><span class=\"TextRun SCXW134748053 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW134748053 BCX0\">imagen global del evento<\/span><\/span><\/strong><span class=\"TextRun SCXW134748053 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW134748053 BCX0\">\u00a0y tomar\u00a0<\/span><\/span><span class=\"TextRun SCXW134748053 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW134748053 BCX0\">las\u00a0<\/span><\/span><span class=\"TextRun SCXW134748053 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW134748053 BCX0\">decisiones\u00a0<\/span><\/span><span class=\"TextRun SCXW134748053 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW134748053 BCX0\">adecuadas en base a sus datos objetivos.\u00a0<\/span><\/span><span class=\"EOP SCXW134748053 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Organizar un evento&nbsp;corporativo lleva consigo un gran&nbsp;esfuerzo&nbsp;por parte de los organizadores y&nbsp;una inversi\u00f3n&nbsp;importante de recursos de la empresa. Por ello, es imprescindible que los resultados sean \u00f3ptimos y que aseguren el ROI (retorno de la inversi\u00f3n). Es decir, los eventos deben certificar la generaci\u00f3n de un valor econ\u00f3mico que afecte de una manera positiva a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6594,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00e9tricas para medir el \u00e9xito de un evento virtual - Virtway Events<\/title>\n<meta name=\"description\" content=\"Existen muchas m\u00e9tricas para medir el \u00e9xito de un evento virtual. 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