{"id":6433,"date":"2020-12-23T13:41:38","date_gmt":"2020-12-23T12:41:38","guid":{"rendered":"https:\/\/www.virtwayevents.com\/?p=6433"},"modified":"2020-12-28T10:38:21","modified_gmt":"2020-12-28T09:38:21","slug":"event-marketing-virtual","status":"publish","type":"post","link":"https:\/\/dev.virtwayevents.com\/es\/blog\/event-marketing-virtual\/","title":{"rendered":"Event Marketing Virtual: c\u00f3mo promocionar tu evento online"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6433\" class=\"elementor elementor-6433\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ba9e7db elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ba9e7db\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;a7fef78&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd5e9f4\" data-id=\"bd5e9f4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8148ad3 elementor-widget elementor-widget-text-editor\" data-id=\"8148ad3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.2 - 11-05-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span data-contrast=\"none\">El Marketing de Eventos, o\u00a0<\/span><b><span data-contrast=\"none\">E<\/span><\/b><b><span data-contrast=\"none\">vent\u00a0<\/span><\/b><b><span data-contrast=\"none\">M<\/span><\/b><b><span data-contrast=\"none\">arketing<\/span><\/b><span data-contrast=\"none\">, describe todo el proceso que se lleva a cabo para promocionar un\u00a0<\/span><span data-contrast=\"none\">encuentro, ya sea una presentaci\u00f3n, un seminario o una feria<\/span><span data-contrast=\"none\">. Da igual el tipo de\u00a0<\/span><span data-contrast=\"none\">evento<\/span><span data-contrast=\"none\">, sus caracter\u00edsticas\u00a0<\/span><span data-contrast=\"none\">o<\/span><span data-contrast=\"none\">\u00a0el fin que buscamos al llevarlo a cabo: si no sabemos promocionarlo de un modo eficaz y hacerlo llegar a nuestro p\u00fablico objetivo, todos nuestros esfuerzos habr\u00e1n ca\u00eddo en saco rato.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Los eventos\u00a0<\/span><span data-contrast=\"none\">ofrecen una oportunidad \u00fanica para que\u00a0<\/span><span data-contrast=\"none\">los usuarios\u00a0<\/span><span data-contrast=\"none\">interact\u00faen con las marcas para tener una idea directa del enfoque, la perspectiva y la personalidad de una empresa<\/span><span data-contrast=\"none\">. Y<\/span><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">de hecho, los consumidores de hoy en d\u00eda no se conforman con que les expliquemos las bondades de un producto o servicio. Quieren m\u00e1s, buscan interactuar y\u00a0<\/span><b><span data-contrast=\"none\">conocer a fondo la alternativa<\/span><\/b><span data-contrast=\"none\">\u00a0que le ofrecemos, para poder evaluarla y tomar una decisi\u00f3n acertada.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">En este sentido, el Marketing de Eventos es crucial, ya que combina una estrategia de acciones encaminadas a su promoci\u00f3n, con el objetivo de atraer a una audiencia considerable y alcanzar el ROI de nuestras acciones.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Dentro de los\u00a0<\/span><b><span data-contrast=\"none\">eventos online<\/span><\/b><span data-contrast=\"none\">,\u00a0<\/span><span data-contrast=\"none\">existen varios tipos. Cada uno tiene sus propias caracter\u00edsticas peculiares y sus necesidades a la hora de promocionarlos, pero todos tienen en com\u00fan algo: la interacci\u00f3n de los asistentes con la empresa.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Los encuentros en l\u00ednea eliminan las barreras f\u00edsicas<\/span><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\">\u00a0consigu<\/span><span data-contrast=\"none\">iendo reunir a una audiencia disper<\/span><span data-contrast=\"none\">s<\/span><span data-contrast=\"none\">a geogr\u00e1ficamente, por lo que es m\u00e1s f\u00e1cil atraer a una audiencia mayor. Los eventos online m\u00e1s habituales y los\u00a0<\/span><b><span data-contrast=\"none\">mejores aliados de los responsables del Marketing<\/span><\/b><span data-contrast=\"none\">\u00a0a la hora de promocionarlos son<\/span><span data-contrast=\"none\">:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76cc6e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76cc6e8\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;fd3210b&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-276e055\" data-id=\"276e055\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44f2973 elementor-widget elementor-widget-text-editor\" data-id=\"44f2973\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"38\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Webinar<\/span><\/b><b><span data-contrast=\"none\">s<\/span><\/b><b><span data-contrast=\"none\">\u00a0o seminarios web<\/span><\/b><span data-contrast=\"none\">: encuentros que g<\/span><span data-contrast=\"none\">iran en torno a presentaciones, debates o talleres que se imparten\u00a0<\/span><span data-contrast=\"none\">online<\/span><span data-contrast=\"none\">. Pueden\u00a0<\/span><span data-contrast=\"none\">llevarse a cabo<\/span><span data-contrast=\"none\">\u00a0en tiempo real o bajo demanda<\/span><span data-contrast=\"none\">.\u00a0<\/span><p><span data-contrast=\"none\">En el primero de los casos,\u00a0<\/span><span data-contrast=\"none\">permiten la interacci\u00f3n entre los participantes<\/span><span data-contrast=\"none\">\u00a0y\u00a0<\/span><span data-contrast=\"none\">brindan la oportunidad de recibir\u00a0<\/span><span data-contrast=\"none\">o<\/span><span data-contrast=\"none\">\u00a0discutir informaci\u00f3n sobre un\u00a0<\/span><span data-contrast=\"none\">determinado\u00a0<\/span><span data-contrast=\"none\">tema\u00a0<\/span><span data-contrast=\"none\">a trav\u00e9s de varias herramientas web.\u00a0<\/span><span data-contrast=\"none\">\u00a0<\/span>\u00a0<br \/><span data-ccp-props=\"{\">\u00a0<\/span><\/p><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"38\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Eventos de transmisi\u00f3n en vivo (Live\u00a0Streaming):\u00a0<\/span><\/b><span data-contrast=\"none\">se trata de encuentros o presentaciones que tienen lugar en tiempo real y se transmiten en vivo.\u00a0<\/span><p><span data-contrast=\"none\">Al igual que ocurre con los\u00a0webinars, este tipo de eventos tambi\u00e9n da a los asistentes la posibilidad de interactuar con chats o a trav\u00e9s de Redes Sociales, gracias a lo cual podemos involucrar desde el primer momento a nuestra audiencia.\u00a0<\/span><span data-contrast=\"none\">Aunque no siempre es as\u00ed, en\u00a0alguna ocasiones\u00a0no se da la oportunidad de participaci\u00f3n.<\/span>\u00a0<br \/><span data-ccp-props=\"{\">\u00a0<\/span><\/p><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"38\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Eventos virtuales<\/span><\/b><span data-contrast=\"none\">: son los m\u00e1s completos en cuanto a interacci\u00f3n se refiere. Tanto es as\u00ed que los mundos virtuales son\u00a0<\/span><a href=\"https:\/\/dev.virtwayevents.com\/es\/mundos-virtuales-event-planners\/\"><span data-contrast=\"none\"><span data-ccp-charstyle=\"Hyperlink\">grandes aliados para event planners<\/span><\/span><\/a><span data-contrast=\"none\">, ya que la irrupci\u00f3n de esta tecnolog\u00eda en los encuentros corporativos ha permitido el nacimiento de experiencias inmersivas, innovadoras e irrepetibles.<\/span><p><span data-contrast=\"none\">Tanto es as\u00ed<\/span><span data-contrast=\"none\">,\u00a0<\/span><span data-contrast=\"none\">que\u00a0<\/span><span data-contrast=\"none\">existen\u00a0<\/span><span data-contrast=\"none\">empresas, como es el caso de\u00a0<\/span><b><span data-contrast=\"none\">Virtway\u00a0Events<\/span><\/b><span data-contrast=\"none\">, que\u00a0<\/span><span data-contrast=\"none\">utilizan los recursos que nos ofrece el mundo virtual para recrear situaciones abstractas con un gran\u00a0<\/span><span data-contrast=\"none\">realismo. As\u00ed, ofrecen eventos utilizando<\/span><span data-contrast=\"none\">\u00a0<\/span><b><span data-contrast=\"none\">avatares interactivos en 3D<\/span><\/b><span data-contrast=\"none\">. Son personajes virtuales que simulan a cada uno de los participantes y permiten crear un escenario en el que pueden interactuar y comunicarse.<\/span>\u00a0\u00a0 \u00a0 \u00a0<\/p><\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-019c8ec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"019c8ec\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;8bdf7b9&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-813ca41\" data-id=\"813ca41\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2eb5ac4 elementor-widget elementor-widget-text-editor\" data-id=\"2eb5ac4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span data-contrast=\"none\">Y es que l<\/span><span data-contrast=\"none\">as ventajas de\u00a0<\/span><span data-contrast=\"none\">los eventos virtuales<\/span><span data-contrast=\"none\">, ya sea para videoconferencias, actividades de training virtual,\u00a0webinars, conferencias online u otro tipo de\u00a0<\/span><span data-contrast=\"none\">encuentros<\/span><span data-contrast=\"none\">\u00a0m\u00e1s complejos, son infinitas.<\/span><span data-contrast=\"none\">\u00a0Y\u00a0por lo tanto, infinitas (o casi) son tambi\u00e9n las estrategias para promocionarlos.<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"auto\">Adem\u00e1s, tienen mayor alcance y menor coste que las campa\u00f1as de publicidad al uso.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e6b7ec9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e6b7ec9\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;f50d647&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1182dc0\" data-id=\"1182dc0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d7f435 elementor-widget elementor-widget-heading\" data-id=\"4d7f435\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.2 - 11-05-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">3 razones esenciales para usar estrategias de Event Marketing Virtual <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-871943b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"871943b\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;20158bd&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17d64d6\" data-id=\"17d64d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3721380 elementor-widget elementor-widget-text-editor\" data-id=\"3721380\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span class=\"TextRun SCXW200002430 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW200002430 BCX0\">Las empresas eligen participar en un evento por varias razones.\u00a0<\/span><\/span><span class=\"TextRun SCXW200002430 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW200002430 BCX0\">Los\u00a0<\/span><\/span><a class=\"Hyperlink SCXW200002430 BCX0\" href=\"https:\/\/dev.virtwayevents.com\/es\/eventos-virtuales-para-negocios\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW200002430 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW200002430 BCX0\" data-ccp-charstyle=\"Hyperlink\">eventos virtuales para negocios<\/span><\/span><\/a><span class=\"TextRun SCXW200002430 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW200002430 BCX0\">\u00a0persiguen diferentes fines.\u00a0<\/span><\/span><span class=\"TextRun SCXW200002430 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW200002430 BCX0\">Una empresa peque\u00f1a<\/span><\/span><span class=\"TextRun SCXW200002430 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW200002430 BCX0\">, por ejemplo,<\/span><\/span><span class=\"TextRun SCXW200002430 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW200002430 BCX0\">\u00a0puede\u00a0<\/span><\/span><span class=\"TextRun SCXW200002430 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW200002430 BCX0\">buscar las posibilidades que le ofrece un\u00a0<\/span><\/span><span class=\"TextRun SCXW200002430 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2 SCXW200002430 BCX0\">webinar<\/span><\/span><span class=\"TextRun SCXW200002430 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW200002430 BCX0\">\u00a0para conectarse con su audiencia, mientras que una compa\u00f1\u00eda m\u00e1s\u00a0<\/span><\/span><span class=\"TextRun SCXW200002430 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW200002430 BCX0\">grande puede necesitar la interacci\u00f3n cara a cara que ofrece una feria\u00a0<\/span><\/span><span class=\"TextRun SCXW200002430 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW200002430 BCX0\">virtual<\/span><\/span><span class=\"TextRun SCXW200002430 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW200002430 BCX0\">.\u00a0<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW200002430 BCX0\"><span class=\"SCXW200002430 BCX0\">\u00a0<\/span><br class=\"SCXW200002430 BCX0\" \/><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW200002430 BCX0\"><span class=\"SCXW200002430 BCX0\">\u00a0<\/span><br class=\"SCXW200002430 BCX0\" \/><\/span><span class=\"TextRun SCXW200002430 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW200002430 BCX0\">Pero todos estos encuentros tienen 3 objetivos esenciales que persiguen los responsables del Marketing de Eventos. Estas son las principales razones que una compa\u00f1\u00eda tiene a la hora de planificar, organizar y promocionar un evento virtual<\/span><\/span><span class=\"TextRun SCXW200002430 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW200002430 BCX0\">:\u00a0<\/span><\/span><span class=\"EOP SCXW200002430 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0495f44 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0495f44\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;f0d53b8&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d12997\" data-id=\"4d12997\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e907eca elementor-widget elementor-widget-text-editor\" data-id=\"e907eca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<ol><li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"37\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Construir y posicionar la ma<\/span><\/b><b><span data-contrast=\"none\">rca y\u00a0<\/span><\/b><b><span data-contrast=\"none\">crear\u00a0<\/span><\/b><b><span data-contrast=\"none\">conciencia<\/span><\/b><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:284,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;335559991&quot;:284}\">\u00a0<\/span><\/li><\/ol><p><span data-contrast=\"none\">Las estrategias de\u00a0Event\u00a0Marketing Virtual son unas herramientas infalibles para dar a conocer nuestra empresa\u00a0<\/span><span data-contrast=\"none\">y<\/span><span data-contrast=\"none\">\u00a0para posicionarla en un mercado cada vez m\u00e1s competitivo. A trav\u00e9s de los eventos virtuales, podremos crear conciencia de marca, compartir ideas\u00a0<\/span><span data-contrast=\"none\">y comunicarnos de un modo directo con nuestro p\u00fablico objetivo.\u00a0<\/span>\u00a0<br \/>\u00a0<br \/><span data-contrast=\"none\">Aqu\u00ed es donde las\u00a0<\/span><span data-contrast=\"none\">Re<\/span><span data-contrast=\"none\">des\u00a0<\/span><span data-contrast=\"none\">S<\/span><span data-contrast=\"none\">ociales tienen un protagonismo especial. Podemos comenzar por los m\u00e9todos habituales de publicaci\u00f3n en Facebook y Twitter, pero\u00a0<\/span><span data-contrast=\"none\">debemos dar\u00a0<\/span><span data-contrast=\"none\">un paso m\u00e1s<\/span><span data-contrast=\"none\">\u00a0y\u00a0<\/span><span data-contrast=\"none\">aprovechar el potencial de Instagram o Snapchat para mostrar a los espectadores un avance de d<\/span><span data-contrast=\"none\">\u00f3<\/span><span data-contrast=\"none\">nde se llevar\u00e1 a cabo el evento y qui\u00e9n se encargar\u00e1 de<\/span><span data-contrast=\"none\">\u00a0conducirlo<\/span><span data-contrast=\"none\">.\u00a0<\/span>\u00a0<br \/>\u00a0<br \/><span data-contrast=\"none\">Tambi\u00e9n es interesante aprovechar los contenidos de las\u00a0<\/span><span data-contrast=\"none\">RRSS\u00a0<\/span><span data-contrast=\"none\">para incluir informaci\u00f3n de la actividad en formato de v\u00eddeo, tutoriales para la conexi\u00f3n, detalles para el registro de participantes o gu\u00edas interactiva<\/span><span data-contrast=\"none\">s<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><ol start=\"2\"><li><b><span data-contrast=\"none\"> Generaci\u00f3n de leads<\/span><\/b><\/li><\/ol><p><span data-contrast=\"none\">Otra raz\u00f3n importante por la que las empresas eligen participar en un evento\u00a0<\/span><span data-contrast=\"none\">virtual\u00a0<\/span><span data-contrast=\"none\">es generar leads.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"none\">Se trata de la\u00a0<\/span><span data-contrast=\"none\">m\u00e1xima prioridad para los responsables de marketing de las compa\u00f1\u00edas<\/span><span data-contrast=\"none\">, y\u00a0<\/span><span data-contrast=\"none\">no en vano es as\u00ed:\u00a0<\/span><span data-contrast=\"none\">atraer a clientes potenciales y estimular su inter\u00e9s en los servicios o productos es una de las fases m\u00e1s cruciales de todo negocio.<\/span>\u00a0<br \/>\u00a0<br \/><span data-contrast=\"none\">En este sentido,\u00a0<\/span><a href=\"https:\/\/dev.virtwayevents.com\/es\/planear-evento-virtual\/\"><span data-contrast=\"none\">planear un evento virtual<\/span><\/a><span data-contrast=\"none\">\u00a0tiene un potencial inmenso para\u00a0<\/span><span data-contrast=\"none\">atraer leads y\u00a0<\/span><b><span data-contrast=\"none\">realizar con \u00e9xito la conversi\u00f3n final<\/span><\/b><span data-contrast=\"none\">. Sin barreras geogr\u00e1ficas, ni l\u00edmites de tiempo, este tipo de encuentros aseguran un gran intercambio de informaci\u00f3n y se han convertido en una mina de oro para el\u00a0<\/span><span data-contrast=\"none\">Event\u00a0M<\/span><span data-contrast=\"none\">arketing.<\/span>\u00a0<br \/>\u00a0<br \/><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><ol start=\"3\"><li><b><\/b><b><span data-contrast=\"none\">Crear relaciones s\u00f3lidas con<\/span><\/b><b><span data-contrast=\"none\">los clientes<\/span><\/b><b><span data-contrast=\"none\">\u00a0y aument<\/span><\/b><b><span data-contrast=\"none\">ar las ventas\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li><\/ol><p><span data-contrast=\"none\">A\u00a0<\/span><span data-contrast=\"none\">la hora de poner en marcha la promoci\u00f3n del evento, el entorno digital permite llegar a un mayor n\u00famero de usuarios con una menor inversi\u00f3n, y la inmediatez de los medios online permitir\u00e1 tener acceso a multitud de personas que, adem\u00e1s, podr\u00e1n convertirse a posteriori en fieles seguidores de\u00a0<\/span><span data-contrast=\"none\">nuestra empresa.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">En este sentido, un evento virtual<\/span><span data-contrast=\"none\">\u00a0ofrece un\u00a0<\/span><b><span data-contrast=\"none\">alto\u00a0<\/span><\/b><b><span data-contrast=\"none\">nivel de compromiso con el cliente<\/span><\/b><span data-contrast=\"none\">,\u00a0<\/span><span data-contrast=\"none\">ya que nos permite una\u00a0<\/span><span data-contrast=\"none\">interacci\u00f3n personal\u00a0<\/span><span data-contrast=\"none\">muy cercana, a pesar de la lejan\u00eda f\u00edsica.\u00a0<\/span>\u00a0<br \/>\u00a0<br \/><span data-contrast=\"none\">Adem\u00e1s, este tipo de encuentros permite e<\/span><span data-contrast=\"none\">l acceso en tiempo real a todos los datos referentes a los participantes<\/span><span data-contrast=\"none\">. Esto\u00a0<\/span><span data-contrast=\"none\">proporciona a l<\/span><span data-contrast=\"none\">os responsables del Marketing de Eventos\u00a0<\/span><span data-contrast=\"none\">una informaci\u00f3n<\/span><span data-contrast=\"none\">\u00a0muy<\/span><span data-contrast=\"none\">\u00a0eficaz sobre el ROI, lo que les permitir\u00e1 estudiar y mejorar la calidad de presentes y futuros eventos.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e370dc8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e370dc8\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;cf1050e&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3501d9e\" data-id=\"3501d9e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-caff3a6 elementor-widget elementor-widget-text-editor\" data-id=\"caff3a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span data-contrast=\"none\">En definitiva, los\u00a0<\/span><span data-contrast=\"none\">eventos virtuales deben ser\u00a0<\/span><span data-contrast=\"none\">una parte tan importante de\u00a0<\/span><span data-contrast=\"none\">las estrategias de Marketing de una compa\u00f1\u00eda. Y para promocionarlos, hay que tener en cuenta una serie de objetivos claves.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">La propia esencia de este tipo de encuentros hace que estemos m\u00e1s cerca de alcanzar<\/span><span data-contrast=\"none\">\u00a0estas metas<\/span><span data-contrast=\"none\">, ya que el mundo virtual destaca por su\u00a0<\/span><b><span data-contrast=\"none\">creatividad<\/span><\/b><span data-contrast=\"none\">, su gran\u00a0<\/span><b><span data-contrast=\"none\">capacidad de interacci\u00f3n<\/span><\/b><span data-contrast=\"none\">\u00a0y por la capacidad que ofrece de consultar\u00a0<\/span><b><span data-contrast=\"none\">resultados medibles en tiempo real<\/span><\/b><span data-contrast=\"none\">. Estos elementos facilitan en gran medida las labores de los responsables de las estrategias de\u00a0<\/span><span data-contrast=\"none\">Event<\/span><span data-contrast=\"none\">\u00a0Marketing,\u00a0<\/span><span data-contrast=\"none\">no solo para\u00a0<\/span><span data-contrast=\"none\">promocionar estos encuentros online, sino\u00a0<\/span><span data-contrast=\"none\">para\u00a0<\/span><span data-contrast=\"none\">asegurar un mejor\u00a0<\/span><span data-contrast=\"none\">ROI de sus acciones.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>El Marketing de Eventos, o&nbsp;Event&nbsp;Marketing, describe todo el proceso que se lleva a cabo para promocionar un&nbsp;encuentro, ya sea una presentaci\u00f3n, un seminario o una feria. Da igual el tipo de&nbsp;evento, sus caracter\u00edsticas&nbsp;o&nbsp;el fin que buscamos al llevarlo a cabo: si no sabemos promocionarlo de un modo eficaz y hacerlo llegar a nuestro p\u00fablico objetivo, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6439,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Event Marketing Virtual: c\u00f3mo promocionar tu evento online - Virtway Events<\/title>\n<meta name=\"description\" content=\"Los eventos online consiguen un alto nivel de interacci\u00f3n entre los asistentes y la compa\u00f1ia, por ello, requieren de unas estrategias especificas de marketing de eventos virtuales que promocionen estas carateristicas y, a su vez, atraigan clientes.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Event Marketing Virtual: c\u00f3mo promocionar tu evento online - Virtway Events\" \/>\n<meta property=\"og:description\" content=\"Los eventos online consiguen un alto nivel de interacci\u00f3n entre los asistentes y la compa\u00f1ia, por ello, requieren de unas estrategias especificas de marketing de eventos virtuales que promocionen estas carateristicas y, a su vez, atraigan clientes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dev.virtwayevents.com\/es\/blog\/event-marketing-virtual\/\" \/>\n<meta property=\"og:site_name\" content=\"Virtway Events\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/VirtwayEvents\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-23T12:41:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-28T09:38:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev.virtwayevents.com\/es\/wp-content\/uploads\/2020\/12\/Event-Marketing-Virtual.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"461\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"VEadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@VirtwayE\" \/>\n<meta name=\"twitter:site\" content=\"@VirtwayE\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"VEadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dev.virtwayevents.com\/es\/blog\/event-marketing-virtual\/\",\"url\":\"https:\/\/dev.virtwayevents.com\/es\/blog\/event-marketing-virtual\/\",\"name\":\"Event Marketing Virtual: c\u00f3mo promocionar tu evento online - 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